To make a sale, Realtors must intrigue potential buyers with their words. Oftentimes though, the same go-to adjectives come to mind when describing their newest listing.
- Charming, Cozy, Private
- Great potential, Needs TLC
- State-of-the-art, High-end
- Breathtaking, Luxurious
- Must see to appreciate, Priced to sell
- Location, location, location!
Closely associated with overused descriptions are words in ALL CAPS, bad spelling and poor grammar. Know when to use there, their and they’re.
The Lighter Side of Real Estate tried its hand at writing the worst listing description:
HONEY, STOP THE CAR! THIS ONE’S PRICED TO SELL! THIS COZY & UPDATED RANCHER BOASTS POTTERY BARN DECOR, BIG DECK IN REAR, NEW HOT WATER HEATER, AND WALKING CLOSETS. NEEDS A BIT OF TLC, BUT HEY — MRS. CLEAN LIVES HERE! WONT LAST! SELLER SAYS SELL, SO SHOW AND SELL! BRING YOUR PICKIEST BUYER!
(Take note if this sounds familiar.)
Nevertheless, Realtors have options:
1. Visiting Thesaurus.com
2. Jotting down descriptive words used by other Realtors
3. Taking quality pictures of the property
Real estate pictures become so powerful by conveying messages without using words. Pictures reveal Charming and Private. They show what’s Breathtaking and Luxurious. They can also downplay where a listing needs TLC.